FREE PEOPLE [EDINA, MN]

The Free People design team worked with NewStudio as AOR to showcase the retailer’s trend-forward brand in 4,927 sq. ft. at Edina’s prestigious Galleria Shopping Center. Rough-sawn and whitewashed cedar cladding throughout the store, along with exposed and whitewashed studs, give the space a laid back, rustic-but-clean feel. The simplified palette of natural reclaimed maple floors and whitewashed walls allows Free People’s colorful, eclectic clothing to be the center of customers’ attention. Unique, yet identifiable as Free People.